Ok people are you ready for it - are you ready for my close up? Well here it is a few weeks ago I was lucky enough to be asked by Dove to be a Beauty Expert in their series of films called Hair Rehab on Marie Claire's fab website helping real women sort out their hair dramas.
I love talking beauty with women it doesn't matter who you are and where you come from Beauty is a universal language all women speak. Back in the day after I graduated from university I used to work on counter as a beauty consultant. I used to work in Harrods, Selfridges, Dickins and Jones (I told you it was back in the day) and Harvey Nichols. It was fantastic and I really enjoyed it, as I felt like I was a bartender listening to woman's tales of woe and triumph, as I dished out advice and a lipgloss on the rocks. Women would walk up to the counter asking for make up as armour or a treat as they had a big corporate meeting they wanted to look glam for, had received a promotion or wanted a diva esque F*** you red lipstick, as they had to give back keys and have a last showdown with a cheating boyfriend. That's what I love about the Beauty industry and products it's emotional and taps into something quite primal and is not just about looking pretty.
So when I was asked to do filming with Dove for their Hair Rehab series I was thrilled and had a blast chatting all day to these dynamic cool women. I tried not to get too Sunset Boulevard when they shouted action but now my friends and family are only allowed to talk to me with a spotlight in their hands (with no eye contact I don't like people in my eye line while I'm in the moment or I'll get Christian Bale on their asses) while filming me on their iphones. Too much? Anyway, check out the films below!
When you think of Bobbi Brown you don't usually think of bling as she's the queen of the natural make under- you but only better. However, with the new High Shimmer Lip Gloss, £17, www.bobbibrown.co.uk, she's bring us a touch of grown up bling Bobbi stylee. I love the new range with it's new tapered applicator and the lip colours are non-sticky with a sexy mix of fine pearls and clear pigments, which means the colours stay true, packed full of colour and look fab on all skin tones. The multi tasking lip glosses not only make you look fantastic but they are also nourishing as they're laced with vitamin C and vitamin E. I'm loving the shades Midnight Velvet, Plum Gold and Hot (in my mind I like to think Bobbi named that one after me).
As you all know Tom Pecheux Estee Lauder's Creative Makeup Director is one of my beauty heroes. He is kind, directional, cultured, fun and very talented. He has knocked it out of the park yet again with his latest Pure Color Modern Mercury collection. Tom says he was influenced by the architecture of the New York skyline and the collection boasts exciting new texture- get your hands on the new Pure Color Illuminationg Powder Gelee, £28, www.esteelauder.co.uk, which is the beauty love child of a liquid, powder and gel and the powder texture gives a sort of wet look shimmering glow and can be used wet or dry.
Check out the film below, which my company Couture Communications, www.couturecommunications.com, had the pleasure of producing for Grazia. Check out Grazia's fabulous Beauty Editor Lauren Murdoch Smith interviewing the man himself about the collection!
Whether you are a Beauty Virgin or Beauty Addict this blog is for you. I will give you my beauty insider knowledge from almost a decade as a beauty journalist and expert. Please write to me with your questions, concerns and beauty disasters or triumphs. I believe beauty is an expression of and window into women's emotional well -being and as a result many women open up to me about their love lives. So I have also become known as a Relationship Guru and would love to help with any heartache, relationship dilemmas or stories you want to share.
As an Award Winning Beauty Journalist I regularly write and style for titles such as Vogue, Grazia, Sunday Time Style, In Style Magazine, Metro, Daily Mail, London Lite, The Telegraph's Stella Magazine, Men's Heath, The Daily Express's S Magazine, Harper's And Queen, Man about Town, Celebs on Sunday, Beauty Magazine, Black Beauty and Hair, German Vogue, Tatler, Guardian Weekend Magazine, Luxury Avenue, Daily Express, Red Magazine, Graziadaily.co.uk, Handbag.com and Psychologies to name a few. I also had a column in Marie Claire called "Colour Counter", which covered and celebrated beauty for all skin tones. I have also made appearances as a Beauty Expert on LBC Radio, on Jim Davis's show, where he called me his "First Lady of Beauty" and also on the BBC and Living TV's Dr. 90210 show with Hollywood celebrity plastic surgeon Dr. Raj Kanodia. I am also the co-author of the fashion guide "Where to Wear London".
In January 2009, Ateh won a prestigious Johnson & Johnson Beauty Award for an article featured in Grazia.