Friday 10 December 2010

ESTEE LAUDER SIGN NEW GLOBAL FACE PUERTO RICAN BEAUTY JOAN SMALLS





To say Estee Lauder is on fire at the moment is a bit of an understatement - they are a burning furnace of cool! Last night I was lucky enough to meet one of my beauty heroes Tom Pecheux, Estee Lauder's Creative Director of Make up (more on that later- the man is a genius and complete sweetie and needs his own post) and witnessed their new lip and nail collections, which quite frankly was a bit mind blowing with the explosion of colour and edge (2 words not readily associated with Estee Lauder but from now on they mosdef are).

If meeting Tom wasn't enough, I politely stalked him back in the day for Sunday Times Style and he was so lovely and undivaish he was a delight to interview, even though he really didn't know who the hell I was and probably thought how did this girl get my home number- is she watching me now as we're chatting? Estee Lauder has added some flavour and diversity by signing a new Global Face with Puerto Rican model Joan Smalls. I remember almost 10 years ago when Estee Lauder signed Liya Kebede - I almost cried. However, even with such a commercial stamp of approval as Estee lauder, Liya was still a hard sell to pitch to titles for me to interview because of her diversity, which was surprisingly not shocking but still upsetting.

We have come a long way and things are getting better and today in 2010 to hear Estee Lauder who I have always admired for their choice of global beauties and colours and consciousness to be inclusive have signed Joan I say- bravo. Estee Lauder you have just given a lot of self esteem and self respect to a new generation of little girls across the world, who will look at Joan and will then look in the mirror and say I am beautiful too. At the end of the day we are all pack animals and we need to see reflections of ourselves and our future selves in the world around us to help give us the imagination and vision of what we can be. Whoever we are and wherever we come from. Whether that's seeing and believing you can go to university, even with the rise in tuition fees (shameful), even if you live in a depressed area and everyone you know is banged up or a smack addict or seeing and believing that a woman can be a mogul and politician like Oprah, Hilary Clinton or Diane Abbott and that women can be successful not just by shagging footballers and being someone's mistress or wife. All little girls need positive role models but especially those from ethnic backgrounds as they are often starved of beautiful, classic, chic and powerful (and not just in the entertainment world) images to identify with -so again thank you Estee Lauder for having vision and being fabulous.

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