A few weeks ago I was lucky enough to be invited behind the scenes of the latest Joop! Men’s fragrance commercial. I got to have a sneak peek and met the face of the new fragrance, as he was filmed the commercial. I also spotted and chatted to the lovely hair stylist Malcolm Edwards (a fabulous backstage fixture at LFW) who was also on set. The new fragrance is launching later this year and I can’t wait to share all the gossip with you soon x
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