I can’t believe it’s Viktor and Rolf’s Flowerbomb’s 5th birthday! The juice is super feminine and does what it says on the tin with a huge bouquet of flowers in ya face. It opens with tea and bergamot with heart notes of jasmine, freesia and orchid with base notes of centiflora rose and patchouli.
I also love the ad campaign and knew I had seen it somewhere before. I love MGM 1950s musicals. The more technicolour and camper the better. As a child, I was 6 or 7 I used to bunk off school by pretending I was sick so I could slip into my favourite dress (I loved it because I could swish around in it and I felt it was very ‘The Sound Of Music’, bless) and watch my musical magic. I would be transported into a all singing and all dancing fantasy world. I loved the costume design, the sassy voluptuous women (the likes of Marilyn Monroe and Jane Russell would be seen as obese by today’s size 0 standards) and the musical numbers.
One of my favourite’s is ‘Gentlemen prefer Blondes’. In the famous 'Diamonds are a girl’s best friend’ routine (never a truer word has been said lady the theme is look after your own financial security because men will screw you over, too true Marilyn I hear ya) this image is amazing. When I saw it I wondered if this influenced the Viktor and Rolf ad campaign. I like to think so. Great art comes in lots of different mediums and nothing is new, just transformed and sprinkled with fairy dust for a new generation. Do you think Lady Gaga invented sexual mouthiness and her avant garde approach to her sexuality? Mae West was doing a Samantha from 'Sex in the City' in the 20s and 30s and Marlene Dietrich was doing gender bender chic well before YSL, Helmut Newton and Madonna. Happy Birthday Flowerbomb and thank you for taking me down memory lane.