Last night on the 8th (get it 8 for 8 hour cream) Elizabeth Arden celebrated their truly iconic handbag staple loved my millions of women around the world. A sultry New York night was re-created at the fabulous Grade II listed townhouse 29 Portland Place, otherwise known as my fantasy home, with a New York Jazz band and a rather impressive 7 ft ice sculpture of the statue of Liberty. The townhouse was packed full of celebs such as Holly Valance and her engagement ring- teardrop and it's so huge it could land planes with a delicate wave of her hand, Tamara Ecclestone, Trinny Woodall, Zara Martin and Tolula Adeyemi. We nibbled on mini waldorf salads and drank cosmos, as it was announced that after 82 years of the formula of 8 hour cream not being changed a new fragrance free version in new packaging is being launched, as well as a new handbag size version (genius). The distinctive fragrance I feel is a bit like marmite you either love it or hate it- but it's great there's a choice now. I chatted to super sweet and very well brought up Amber Atherton from Made in Chelsea (her skin is ridiculously plump and glowy) who said she loved the original scent, as it was really comforting as her mother and grandmother both use 8 hour cream.
I also caught up with the lovely Rachel Singer Clark, Elizabeth Arden's celebrity make up artist who created Holly Valance's make up look for the night. Holly looked really fresh and glowy and Rachel gave me her insider tips as she uses 8 hour cream twice on the lips, once before she puts any make up on to hydrate and then again afterwards to add a gloss. She also uses 8 hour cream to tame brows and on eyelashes before curling them for added bend.
It was fabulous night and here's to another 80 years of 8 hour cream!